Short links in US text messages

For businesses sending marketing or alert texts to US numbers over 10DLC.

Shared shorteners can get your campaign rejected

Before a US business can text customers from a regular phone number, its campaign is vetted. Twilio’s documentation says a sample message containing a public shortener such as bit.ly or TinyURL can cause the campaign to be rejected, and asks for a dedicated, branded short domain that belongs to your business instead. The same applies to our shared mirl.cc domain: use your own.

1. Add your own short domain

Pick a subdomain of a domain you already own, such as go.yourbrand.com. In Settings → Domains add it, then add the one CNAME record MicroURL shows you at your DNS provider and click Check now. HTTPS is set up for you. Every plan includes at least one custom domain.

2. Use it in your campaign samples

Create a link on that domain and put it in the sample messages you submit when you register the campaign with your SMS provider. Make sure the link already works when you submit it: reviewers open it.

3. Track every send

Create one link per campaign or per batch so clicks are counted separately. Set UTM fields on a link and they’re added to the destination, so your analytics tool credits the right campaign. For large sends, the API creates links in bulk, and an expiry date switches a limited-time offer off on its own.

What MicroURL doesn’t do

We don’t send texts or register your 10DLC brand or campaign; your SMS provider (Twilio, SimpleTexting and others) does that. We give you the branded links and count the clicks. Questions? Email us.